Vinoo, Europe's largest online wine database and social network positioned opposite of an old-fashioned snobby self-announced wine-expert, Winand the Once Wine Pro. He rages against sharing wine knowledge with everyone and starts a protest movement!
A campaign in steps.
#1 and #2 The Intrigue at a Vinoo event
#2 Storming the platform and raging against Vinoo
#3 The Piracy during the web site launch at the largest crowded wine event
#4 Vinoo's anti-hero by now lost all and is surviving in the park, still raging against Vinoo
#5 And the protest song 'No No No No No No' in concept.
#0 Looping VDO wallpaper for wine event