Europe's greatest online database Vinoo is not making friends with everyone...
An upside-down way of thinking resulting in this rumour-around-the-brand anti-campaign!
Phase 1
Introducing special character 'Winand the Once Wine Pro' (in dutch: Wijnand de Wijlen Wijnprof) starting a protest movement. 'Vinoo! Noo! Noo!'.
1a. Winand sneaky infiltrates among wine tasting audience, making anti-statements to Vinoo and pokes people up to join the protest and sabotage Vinoo.
1b. Winand storms the stage to protest loudly against the new knowledge sharing internet platform Vinoo.Â
'Vinoo! Noo! Noo!!!'
Phase 2 Winand strikes back: 'The Piracy'
Winand breaks in with this terrorist like video message during the great launch of the new Vinoo site.Â
'Vinoo! Noo! Noo!!!'
Phase 3
Winand the Ones Wine Pro is forced to live in the park now. Due to Vinoo's knowledge sharing platform. 'Vinoo! Noo! Noo!!!'
Winand the Ones Wine Pro, forced to live in the park now, is not the only one. Due to Vinoo's knowledge sharing platform. 'Vinoo! Noo! Noo!!!'
And well, that's how your brand is picked up on the internet!
