A new day starts. In 1960.
A skyline and a sunrise.
The ceiling and towards a window. Hmm, bright day! Let's start to live. Let's start to love.
"It is nonsense", says Reason.
Grey stairs door opens with a slam and the young sun hits the eyes. Immediately there's laser beams everywhere. Pink ones from (60's!) gorgious women and blue ones from sharp dressed men. Tumbling and hustling the corner of the street is reached.
"It is what it is", says Love.
The stones of the street. Looking up. A stunning mountain road ahead. A shooting start makes it a roller coaster. Mountains crumble and make it fun as 'we' are launched into the blue heaven. Morning, bird!
"It is nothing but pain", says Fear.
Splashed into the sea, spitting out some water, the next moment we are swallowed by a whale.
"It is hopeless", says Insight.
Two light beams being switched on onto the fleshy walls. An old love movie scene goes onto the seductive climax as we are spit out on a white beach. 
"It is careless", says Caution.
Wheezing and watching the sky we are slowly moved by the sand. (The year 2000.) Swinging beach party people exultate while we slip by under them.
"It is ridiculous", says Pride.
When one very sexy girl bows and closes her eyes as we do the same. 
"It is impossible", says Experience.
Next moment we drive onto a Time Square-like street. The recognizable headlights of the Mini and the reflection of the neons.
"It is what it is", says Love.
The Mini headlights are driven into a darker street, then sharply parked, and dimmed. 
LONG LIVE LOVE. MINI.
Copy: Johan van den Outenaar

Dit vindt je ook vast leuk!

Social Media Copy
[Roche] Press bulletin, Bloggers message and YouTube video description.
Copywriting, Content Writing
Interview Copy Fashion Couturier
[Ronald Kolk] Well-known dutch fashion designer Ronald Kolk needed a smart way to escape the endless routine of expensive shows but still continue design and make extraordinary fashion. We wrote a smart interview in his very own show-in-a-glossy transforming a distress into exclusive more-than-ever-attention for the clients.
Editorial Design, Copywriting, Journalism
Editorial Copy and Column Magazine
Editorial and column in glossy magazine.
Copywriting, Editorial copy, Column
Web Design and Copy ad blog
[The Wall of Shame] Rebellion design for 'enfents terribles of the advertising scene' (says Adformatie) shooting the worst advertisements.
Art Direction, Visual/Graphic Design, Web Design, Copy
Outdoor Abri
[Dirk supermarket] In the middle of the early 00's crisis Dirk saw the sun shining bright: 'All goes well with the "beurs" [stock exchange = wallet]'
Concept, Copywriting
Animatie- & whiteboard-scripts
[Albert Heijn e.a.] Hoe zeg je complexe dingen simpel
Strategie, Script, Tekst
Advertisements Concepts Film Festival
[Dutch Directors Guild] Basing your message on a conceptual idea communicates so much better!
Concept, Copywriting, Art direction, Retouching, Visual Effects
Slogans
[Diverse merken] De merkidentiteit gevat in één krachtterm
Tekst
TV Commercials Scripts and Pay-offs soft-drinks
[Crodino] Sympathizing the under-estimated soft-drink.
Concept, Copywriting
Semi-editorial Copy
[Peter Diem] A smart advertising concept in disguise.
Strategy, Concept, Branding, Copywriting, Press-bulletin, Content writing
Back to Top