Concept responsable for the nationwide newspaper ads to promote the weekly special offer. Some headings are mine, others my copywriter Sander Volleman's.
(Layout was done by Dirk's studio itself.)
![](https://cdn.myportfolio.com/a5da8692bb1ca43a9e5e04eaceb9fbb3/683829d6-34ab-4001-a5d8-35c831f16650_rw_600.jpg?h=12a566e927c0a0f565a3ab6bd78134dc)
![](https://cdn.myportfolio.com/a5da8692bb1ca43a9e5e04eaceb9fbb3/f2c6c0e1-5a0e-4f41-b754-c25ba52e3e0e_rw_600.jpg?h=2f88a7078ddfa1ec188c233e5415412d)
![](https://cdn.myportfolio.com/a5da8692bb1ca43a9e5e04eaceb9fbb3/d8f0a1e2-8c89-45d8-aa0f-f12dd1b0066f_rw_600.jpg?h=49ca8a3e59a42e7318de923449db01d7)
![](https://cdn.myportfolio.com/a5da8692bb1ca43a9e5e04eaceb9fbb3/b6d85b45-6664-4ba0-b4b1-315c3af22d43_rw_600.jpg?h=0ce8ffc48985ddac753783e0a31651b7)
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![](https://cdn.myportfolio.com/a5da8692bb1ca43a9e5e04eaceb9fbb3/ea81e2f0-5995-47be-8f3d-c823132b5f41_rw_600.jpg?h=fcc53a6fa52281c8886d6da55b8c237a)
![](https://cdn.myportfolio.com/a5da8692bb1ca43a9e5e04eaceb9fbb3/2d95c8b4-4b38-44d8-b685-833d54c4496b_rw_600.jpg?h=a8d50746f85be17d953b59e84a1ede31)
![](https://cdn.myportfolio.com/a5da8692bb1ca43a9e5e04eaceb9fbb3/afb1766b-2dc8-4c2a-a432-7a4ea2767a22_rw_600.jpg?h=0758320bd3469686a61908d314fdbba2)
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![](https://cdn.myportfolio.com/a5da8692bb1ca43a9e5e04eaceb9fbb3/ff7ca68c-b679-498f-940c-ce2b697007da_rw_600.jpg?h=1a9ca8c8de347abfa6ecb86a7114d8e2)
![](https://cdn.myportfolio.com/a5da8692bb1ca43a9e5e04eaceb9fbb3/050c3919-4d59-49df-b801-fdeddf6ccceb_rw_600.jpg?h=d7c215a1ac62f4cb46f5a19499e40de3)
![](https://cdn.myportfolio.com/a5da8692bb1ca43a9e5e04eaceb9fbb3/581ce9a8-8746-4ca3-9121-64434507b94c_rw_600.jpg?h=35d4909d658fcc86733f27091a8cd62b)
![](https://cdn.myportfolio.com/a5da8692bb1ca43a9e5e04eaceb9fbb3/c5a8beb0-7be3-490f-aabc-45a768ce1d1a_rw_600.jpg?h=18534e47609429e0a78eac2b3e1c5982)
![](https://cdn.myportfolio.com/a5da8692bb1ca43a9e5e04eaceb9fbb3/ff783197-a14f-4a97-85b0-b1f6900c19ea_rw_600.jpg?h=e8bcdec60ec1bf81aaf74ae102dcc80c)
![](https://cdn.myportfolio.com/a5da8692bb1ca43a9e5e04eaceb9fbb3/f0f19615-ee35-46f4-ae06-4b184617ed93_rw_600.jpg?h=1409efa168f3a9126d7cc4e6205688a3)
![](https://cdn.myportfolio.com/a5da8692bb1ca43a9e5e04eaceb9fbb3/48735eb3-435f-4155-9cce-5fb2002250c8_rw_600.jpg?h=73f02cd5e56280f293a3d30cb810887f)
And the very last one in the national newspaper.
![](https://cdn.myportfolio.com/a5da8692bb1ca43a9e5e04eaceb9fbb3/23c50eb2-8384-4b1b-afb3-7242b0372e8f_rw_600.jpg?h=bc5473254465da17953f9999548dd608)
Oh! And last but not least, the timeless pay-off 'All A brands for Dirk prices.' (Already 20 years holding and still standing strong!)
![](https://cdn.myportfolio.com/a5da8692bb1ca43a9e5e04eaceb9fbb3/65302b41-fb58-4e59-91c4-667462ab9dec_rw_1200.jpg?h=4aca6eaa0dbefc462465cae522ee16c9)