Ad Concepts, Copy & Visuals supermarket

[Dirk supermarkets] Weekly offers promoted with a little joke.

Concept responsable for the nationwide newspaper ads to promote the weekly special offer. Some headings are mine, others my copywriter Sander Volleman's.

(Layout was done by Dirk's studio itself.)

And the very last one in the national newspaper.

Oh! And last but not least, the timeless pay-off 'All A brands for Dirk prices.' (Already 20 years holding and still standing strong!)

Concept: Johan van den Outenaar and Sander Volleman (Roorda)

Copy: Johan van den Outenaar and Sander Volleman

Art direction: Johan van den Outenaar

Execution (DTP): Dirk van den Broek Studio

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[Crodino] Sympathizing the under-estimated soft-drink.

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Waar een grote tas klein in kan zijn

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[Dirk supermarkets] The tram as a cue of shopping carts. Fun with Dirk!

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