Copy Fashion Brands

[Ronald Kolk a.o.] Short copy and press bulletins with the goal to stand out! And so we did.

Unorthodox as Ronald himself I wrote press bulletins that rocked the Dutch fashion world.

Only, it's in Dutch... Veel leesplezier!

Holland's #1 newspaper, De Telegraaf, took over the press bulletin to set the image of an article about Kolk's exclusivity.

Ronald Kolk wanted to leave the big mass attention to dedicate his efforts to his loyal "guests" (as he calls them himself). You need some sharp copywriting to not give the wrong signal!

Enthousiastic about Kolk's copy, the exclusive Backstage Boutique by Juan Lares asked for press buletins as well.

In beau monde glossy Gala.

And another exclusive – corporate – fashion brand was attracted to Johan's between-the-eyes copywriting.

Website

Direct mail

En voor Sylvana Laren schreven een even als stijlvolle als vlotte mailingtekst.

Concept: Johan van den Outenaar

Copy: Johan van den Outenaar

Dit vindt je ook vast leuk!

[Proforma, WOA! e.a.] Op internet krijg je als merk weinig tijd om toe te slaan. Dus je tekst kan maar beter retegoed zijn dan!

Branding, Copywriting

Web Design and Copy ad blog

[The Wall of Shame] Rebellion design for 'enfents terribles of the advertising scene' (says Adformatie) shooting the worst advertisements.

Art Direction, Visual/Graphic Design, Web Design, Copy

Out-of-home (Beurs van Berlage)

[Dirk supermarkt] Toen donkere wolken zich samenpakten boven de Nederlandse economie bleef het zonnetje gewoon schijnen voor Dirk-klanten!

Concept, Copywriting

TV Commercial Copy for Car Brand

[MINI] Poem-like Copy for lifestyle TV commercial. 'It is what it is'. Commissioned by MINI's European advertising agency BSUR.

Copy, copywriting

TV Commercials for Garden Supplier

[Koers] Mayor projects, small garden needs. Koers supplies no matter how big you are.

Strategy, Concept, Script, Casting

Animatie- & whiteboard-scripts

[Albert Heijn e.a.] Hoe zeg je complexe dingen simpel

Strategie, Script, Tekst

Interview Copy Fashion Couturier

[Ronald Kolk] Well-known dutch fashion designer Ronald Kolk needed a smart way to escape the endless routine of expensive shows but still continue design and make extraordinary fashion. We wrote a smart interview in his very own show-in-a-glossy transforming a distress into exclusive more-than-ever-attention for the clients.

Editorial Design, Copywriting, Journalism

Kopteksten voor drankengigant

[Dirck III] Met de duidelijke signatuur van grote broer Dirk.

TV Commercials Scripts and Pay-offs soft-drinks

[Crodino] Sympathizing the under-estimated soft-drink.

Concept, Copywriting

Copy Bio Ice Cream Brand

Heading for ice cream ad in a yoga magazine

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