Unorthodox as Ronald himself I wrote press bulletins that rocked the Dutch fashion world.
Only, it's in Dutch... Veel leesplezier!
Holland's #1 newspaper, De Telegraaf, took over the press bulletin to set the image of an article about Kolk's exclusivity.
Ronald Kolk wanted to leave the big mass attention to dedicate his efforts to his loyal "guests" (as he calls them himself). You need some sharp copywriting to not give the wrong signal!
Enthousiastic about Kolk's copy, the exclusive Backstage Boutique by Juan Lares asked for press buletins as well.
In beau monde glossy Gala.Â
And another exclusive  – corporate –  fashion brand was attracted to Johan's between-the-eyes copywriting.
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En voor Sylvana Laren schreven een even als stijlvolle als vlotte mailingtekst.
Concept: Johan van den Outenaar
Copy: Johan van den Outenaar
