Concept: Johan van den Outenaar
Copy: Johan van den Outenaar
Out-of-home (Beurs van Berlage)
[Dirk supermarkt] Toen donkere wolken zich samenpakten boven de Nederlandse economie bleef het zonnetje gewoon schijnen voor Dirk-klanten!
Dit vindt je ook vast leuk!
Semi-editorial Copy
[Peter Diem] A smart advertising concept in disguise.
Strategy, Concept, Branding, Copywriting, Press-bulletin, Content writing
TV Commercials for Garden Supplier
[Koers] Mayor projects, small garden needs. Koers supplies no matter how big you are.
Strategy, Concept, Script, Casting
Kopteksten voor drankengigant
[Dirck III] Met de duidelijke signatuur van grote broer Dirk.
Copywriting
Interview Copy Fashion Couturier
[Ronald Kolk] Well-known dutch fashion designer Ronald Kolk needed a smart way to escape the endless routine of expensive shows but still continue design and make extraordinary fashion. We wrote a smart interview in his very own show-in-a-glossy transforming a distress into exclusive more-than-ever-attention for the clients.
Editorial Design, Copywriting, Journalism
De hypende Dirk-tas
Anti-establishment statement
Branding, Brand building
Zoveel kassabon voor zo weinig
Geen woorden nodig
Art Direction, Creative Direction, Advertising, Outdoor
Animatie- & whiteboard-scripts
[Albert Heijn e.a.] Hoe zeg je complexe dingen simpel
Strategie, Script, Tekst
Web Design and Copy ad blog
[The Wall of Shame] Rebellion design for 'enfents terribles of the advertising scene' (says Adformatie) shooting the worst advertisements.
Art Direction, Visual/Graphic Design, Web Design, Copy
TV Commercial Copy for Car Brand
[MINI] Poem-like Copy for lifestyle TV commercial. 'It is what it is'. Commissioned by MINI's European advertising agency BSUR.
Copy, copywriting
Dirkje-hebbedingetje
Waar een grote tas klein in kan zijn
Art Direction, Creative Direction, Advertising