Scotch & Soda: Kick off concept 'Tailorism' for the European flagship store in Amsterdam.
News paper article in Het Parool on the occasion of the just launched 'Tailorism' concept store.
Concept: Johan van den Outenaar en Herbert van Hoogdalem
Concept sketches: Clelia van den Outenaar - Mirandoli
Execution: Johan van den Outenaar

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