Copy: Johan van den Outenaar

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Interview Copy Fashion Couturier
[Ronald Kolk] Well-known dutch fashion designer Ronald Kolk needed a smart way to escape the endless routine of expensive shows but still continue design and make extraordinary fashion. We wrote a smart interview in his very own show-in-a-glossy transforming a distress into exclusive more-than-ever-attention for the clients.
Editorial Design, Copywriting, Journalism
Editorial Copy and Column Magazine
Editorial and column in glossy magazine.
Copywriting, Editorial copy, Column
Web Design and Copy ad blog
[The Wall of Shame] Rebellion design for 'enfents terribles of the advertising scene' (says Adformatie) shooting the worst advertisements.
Art Direction, Visual/Graphic Design, Web Design, Copy
Semi-editorial Copy
[Peter Diem] A smart advertising concept in disguise.
Strategy, Concept, Branding, Copywriting, Press-bulletin, Content writing
Out-of-home (Beurs van Berlage)
[Dirk supermarkt] Toen donkere wolken zich samenpakten boven de Nederlandse economie bleef het zonnetje gewoon schijnen voor Dirk-klanten!
Concept, Copywriting
TV Commercial Copy for Car Brand
[MINI] Poem-like Copy for lifestyle TV commercial. 'It is what it is'. Commissioned by MINI's European advertising agency BSUR.
Copy, copywriting
Animatie- & whiteboard-scripts
[Albert Heijn e.a.] Hoe zeg je complexe dingen simpel
Strategie, Script, Tekst
Copy Fashion Brands
[Ronald Kolk a.o.] Short copy and press bulletins with the goal to stand out! And so we did.
Strategy, Concept, Copywriting, Press-bulletin, Content writing
Slogans
[Diverse merken] De merkidentiteit gevat in één krachtterm
Tekst
Advertisements Concepts Film Festival
[Dutch Directors Guild] Basing your message on a conceptual idea communicates so much better!
Concept, Copywriting, Art direction, Retouching, Visual Effects
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