Semi-editorial Copy

[Peter Diem] A smart advertising concept in disguise.

How to raise attention for an artist's name when there's nothing exciting to say at the moment? You make an semi-editorial press bulletin about a gift of the artist to the society.

In Holland's #1 newspaper.

Concept: Johan van den Outenaar

Copy: Johan van den Outenaar

Dit vindt je ook vast leuk!

[Dirk supermarket] In the middle of the early 00's crisis Dirk saw the sun shining bright: 'All goes well with the "beurs" [stock exchange = wallet]'

Concept, Copywriting

Advertisements Concepts Film Festival

[Dutch Directors Guild] Basing your message on a conceptual idea communicates so much better!

Concept, Copywriting, Art direction, Retouching, Visual Effects

TV Commercial Copy for Car Brand

[MINI] Poem-like Copy for lifestyle TV commercial. 'It is what it is'. Commissioned by MINI's European advertising agency BSUR.

Copy, copywriting

Headings for liquor store ads

[Dirck III liquor stores]

TV Commercials for Garden Supplier

[Koers] Mayor projects, small garden needs. Koers supplies no matter how big you are.

Strategy, Concept, Script, Casting

TV Commercials Scripts and Pay-offs soft-drinks

[Crodino] Sympathizing the under-estimated soft-drink.

Concept, Copywriting

Ad Concepts, Copy & Visuals supermarket

[Dirk supermarkets] Weekly offers promoted with a little joke.

Concept, Art direction, Copy

[Diverse merken] De merkidentiteit gevat in één krachtterm

Interview Copy Fashion Couturier

[Ronald Kolk] Well-known dutch fashion designer Ronald Kolk needed a smart way to escape the endless routine of expensive shows but still continue design and make extraordinary fashion. We wrote a smart interview in his very own show-in-a-glossy transforming a distress into exclusive more-than-ever-attention for the clients.

Editorial Design, Copywriting, Journalism

Copy Bio Ice Cream Brand

Heading for ice cream ad in a yoga magazine

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